The segment that I chose would be large families that don't have the time or knowledge to recycle.
The first interview that I conducted was on a co-worker who lives on my road named Kyle Leland. He has four kids and lives with his wife and both his mother and father in-law. They already have the trash company Advanced Disposal that takes their trash off every Thursday. He said if I also did my pick ups on the same day and preferably the same time then he would love to be a customer of mine. As the man of the house he has to take the trash out most of the time and he has started to realize how much plastic his huge family just throws away to sit in a land fill. I had already talked to Kyle about my service at work so he looked up if Advanced Disposal could offer the same deal. He figured out they would but they would charge him extra for the new service and new recycle bin. He said the fact that I do not charge at all, provide the bin, and haul the plastic off has won him over. Thankfully Kyle has a rather large group of friends that he spoke to on my theoretical company. Kyle spoke to his neighbor Allen Ingram and told him all about my ideas and aspirations.
The second person I interviewed was Allen Ingram. He lives with his wife, his three kids, and his brother. As another large family he too noticed that they threw away a lot of trash. When I asked what time and days would best work for him he had the same answer as Kyle. Since his trash pick up is on Thursdays he said it be very convenient for him to just take both of them out at the same time. When I asked him if he had ever thought about recycling before and if he has ever researched ways to recycle he told me that he had not. He said that his family is always busy doing something so recycling was not that important to him. When I told him all the benefits of recycling and that I literally would have no service fee he wanted me to actually start my business so that he could be apart of the solution with out putting in any effort or money.
The third person that I interviewed was Shawna Bernard. Mrs. Bernard is an elderly lady that lives with her husband, son, and her three grand children a little further down my road than my previous two interviewees. She has her oldest grandson take out the garbage every week. She told me that she did not really believe in global warming and I was absolutely shocked! I asked to show her some real evidence supporting this crisis and after that I think she seen how passionate I had gotten in educating her on this very serious problem that she said she would be interested. Once I told her I would not charge a service fee and I would provide the bin she seemed shocked. I explained to her that you can actually get money by recycling plastic, metal, and glass so I do not need to charge a fee since I earn my profit by helping the world and recycling stuff people were just going to throw away. She also became very adamant in me starting my business so that her family get contribute to stopping the plastic crisis so many citizens ignore. She even told me that if she told her sister about my amazing opportunity that I would have another large family waiting on me to get this ball rolling.
I learned a lot about my market for my business. I found out that this would actually be a viable option and with hard work ethnic and a great attitude I could spread like wild fire among my community.
Based on all of my interviews so far no large family really has the time or knowledge of recycling. With a company like mine that tries to make it convenient for the most amount of customers for no fee then I could really have a thriving business while helping save the planet one trash day at a time.
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