My first interview was with Christopher Holton. He fits my segment of a large family that does not have the time or knowledge to recycle. I asked him what would matter to him the most and his response was punctuality. He told me he hated when his trash service was running or missed his house because he had to wait to go back out to grab his trash can. He said he really liked that he did not have to pay for my service with money just his unwanted recyclables. I also told him if he used my service I would send out monthly newsletters describing how much he has recycled with a lot of other recycling facts and he said that would be a great way to keep the customer engaged.
My second interview was with Randy Wilson. He also fits my segment of a large family that does not have the time or knowledge to recycle. The first question I asked was what would matter the most the to him about my service. His response was different from all the of my other interviewees. He told me the style of his bin would matter a lot. How big it is, color, and shape. He also really liked the idea of paying for my service with his recyclables only. Mr. Wilson also liked the idea of the newsletter to keep the customer engaged.
My final interview was with Bobby Martin. He lives with a large family but also does not have the time or knowledge to recycle which makes him fit into my segment. I asked him what would matter the most to him about my service. Mr Martin actually combined Mr. Holtons and Mr. Wilsons viewpoints. He said as long as I was always on time and my bin was big enough that he would not have to fight or struggle with his recyclables to fit in my bin then he would love my service. He thought my idea of paying with recyclables was very unique and he liked it. The idea of the news letter did not do as well with Mr. Martin as it did with my other two interviewees. He said as long as he was recycling that was all he cared about.
I learned a lot about what my segment wants and what they do not want. If I were to go through with this business opportunity then I think I picked the best segment.
Hi Myles,
ReplyDeleteIn your blog post, you do a great job of describing the people that you interviewed, as well as their buyer behavior. What determines the buyer behavior of the segment was the main objective of this assignment and this post has all signs of accomplishing that goal. Your selection of a segment was very wise; keep up the great posting.
Myles
ReplyDeleteYour three interviews provided great feedback in order for you to figure out buyer behavior. I like how you added the monthly newsletter that would summarize how much each customer has recycled. That could be useful in helping them recognize how much waste they produce. I personally get frustrated with additional papers, receipts and junk mail that I do not have the time to read so I might suggest sending this in an email that is easily deleted and environmentally friendly.
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ReplyDeleteHey Myles, your interviews were great and I enjoyed reading it! I liked how each of the people who were interviewed had different reasoning and circumstances on why they didn't recycle. Your post was overall very informative. Recycling is extremely important and the more people that end up doing it, it'll only benefit the Earth in the long run. Keep up the good work.
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