Interview #1 was James Godbold who lives very far from me. He told me that he would be interested in collecting his recyclables for me to recycle for him. Unfortunately he lives almost an hour away from me and the recycling plant is an hour away from my house so he lives a little too far for me to drive all the way out there just for him.
Interview #2 was a man named Roger Barnes. He lives down my road so I pitched the idea of giving him a plastic bin to fill with all of his plastics and I would take them off his hands for free and recycle them. He said he would love to be apart of my program because he felt like he would be able to make a difference without having to actually do anything. He said he take his trash out every Thursday and that he would put my bin out there every week for me to collect as well.
Interview #3 was Josh Kennedy. I pitched him my great business idea and he said he loved it. The only thing was that he was already recycling his own family's plastic and making money. He did not want to forfeit his profit to me just so that I could take it to the same place and get the money instead.
Interview #4 was Mr. Eddy. He runs a bar that my dad bounces for so I asked him if he would be interested in doing business with me and he said no. He said that he was already scrapping all of the aluminum and glass that he uses and that he does not use enough plastic to even do business with me.
Interview #5 was Inge Grovienstein who is a friend of my grand mothers. I gave her the same pitch that I gave everyone else and I once again got a no. She said the she not only does not use enough plastic to recycle but she also just does not care enough to sort plastic in a bin for me. She said it was too much work with no return.
I feel that I have been able to identify the boundaries of my business opportunity idea quite well because of this exercise. If I ever do go through with this idea then I will know who my customers are and are not.
Inside the Boundary:
Who: Roger Barnes
What: Me recycling all of his plastic for him
Why: To make an impact on the environment.
Not inside the boundary:
Who is not: James, Josh, Mr. Eddy, and Inge
What is the reason not: Too far, already recycles, already recycles, and does not want to.
Alternate explanations: I can eliminate these kinds of people when looking for new customers.
Hi Myles,
ReplyDeleteReading your post was very interesting. You do a great job of helping the blog reader understand your interviewees. The HTML for making columns on Blogger is easily accessible on the internet, I recommend checking out some of the functions when you get a chance. Your opportunity in regard to conservation is very thought provoking and possibly profitable.
Hey Myles,
ReplyDeleteYour post was straight to the point and made your opportunity very easy to understand. I'm also doing a program that runs similarly to yours, and I think what you're doing is a great idea. Talking to people who are close to you is a very quick and easy way to get answers and ideas for your problem, and you did a great job!
Hi Myles! I'm not going to lie, your post was kinda funny. I giggled at some parts. Overall, you did a great job on your testing the hypothesis blog post. I like how you decided to pick reducing plastic and seeing who is your audience. It's very important to see whos inside and outside the boundary, so you know how to target them. I loved the idea you pitched and I hope it goes even further for you. Good luck!
ReplyDelete