My first resource would be my customer market.
It is valuable, not rare, it is imitable, and it could be copied.
My next resource would be my customer service.
It is valuable to each customer, it is rare to know the people who to take your trash off, it could be imitated and copied if someone really wanted to.
My next resource would be my free bins.
All trash disposal companies charge you either for the bin or for the service so it is valuable. rare, but it could be imitated if someone wanted to.
My next resource would be the service it self.
It is valuable, but it is not rare, and it is imitable if some one wanted to.
My next resource would be the truck I use to haul the plastic from the homes straight to the recycling facility.
The truck would not be valuable to anyone but me, it is not rare, and it is imitable.
My next resource would be my reliability.
This is valuable to the customers, is not rare, and can be imitated.
My next resource would be my weekly email about the plastic.
This is valuable, it is rare, and it is imitable.
My next resource would be me.
I am valuable, rare, and I am not imitable.
My last resource is my location.
This is valuable, it is rare, but it is also imitable.
My customer service and weekly emails would in fact be my best resources other than my customers themselves. If I keep them happy and informed I will keep my customers and my company.
Hello Myles,
ReplyDeleteI agree that your customer service and weekly emails could potentially be your greatest resources. I feel as though when companies exceed in these areas it really helps cement a positive relationship with their customers and also creates a much stronger retention rate with them. The reason this so often works is because it humanizes the company and shows that they really do care and are not just in it for the profit.