25A- What's next

I have already talked about my weekly email offering my customers insight on much they are recycling and how much my company as whole is recycling. A cool new idea I though of was on this email I can welcome all new arrivals to our group and thank them for their recyclables.

My first interview was with Darryl Watkins. He has a large family and they do not recycle. He loved my entire plan and thought the newsletter and the free service were sure fire ways to attract and retain customers. His idea was when trying to get new customers I should explain my mission and values statement. He said that if I really wanted people to start recycling with me I should first explain why me.

The second interview in my existing market was with Hiroki Dione. I explained to him what my company was and how I planned on changing the world. He loved every detail I told him. He really liked the news letter idea and said that is a great innovation to my opportunity. He told me I was doing everything perfectly and that I have thought of everything I need to be successful.

The third interview in my existing market was with Jose Rivero. I explained to him what my company was and what I planned on doing and he loved it. I then asked him what else I could be doing that I have not though of yet. He gave me the great idea to get on social media and start making a presence. He said I might even be able to get new customers this way as well.

This exercise really helped me identify new possibilities and how to make some really great changes to my company. I will make a really good business plan and start giving my elevator pitch to all potential new customers. I can also make some social media pages to really start getting new people and starting a movement.

I decided to change from a B2C to a B2B market.

I talked to Ote Williams who is a store manager at S&S Food Store. I pitched him my idea and told him I can set up bins in the store and our side the store next to the other trash cans with my name and contact info for any potential customer that may like to start recycling. Ote told me that I could have a top performers section on my emails to show my customers who is recycling the most.

The second interview in my new market was Bailey Burbono who is a store manager at Baker Salvage which is a local discount grocery store. I told her my business plan and what I wanted to do and she loved the idea. She said she wanted a very large bin because they use a lot of plastic. Her idea of what to change was to give local stores like hers that recycle with me a sticker to put in their window to show that they are environmentally conscious and to give me more new customers.

This exercise really helped me identify some great opportunities to make my company even better and efficient. I can start making a top performers list to make friends and family compete against each other to recycle more. Also having stores being able to label them selves as environmentally friendly would be a big boost for them and hopefully get my name out even faster. I think this B2B market is very interesting and might be a better way to go.